Last week I discussed major drama in the YouTube influencer community between James Charles and Tati Westbrook. If you haven’t read that post, I’ll link it here so go check it out! As a reminder, I talked about how Tati exposed James Charles in a 43-minute video. If you were James Charles what would you do after seeing that?
Now that I’ve given you a moment to think, I’ll tell you exactly what James did. James responded with his own 43-minute video titled “No More Lies” which now has over 41 million views. After hearing James’s story people were very quick to change their opinions about him. Kylie Jenner being one of those people. We saw sister James and sister Kylie dancing the night away at her new Kylie Skin launch. I was also one of those people. I went from #teamTati to #teamJames really fast.
After really thinking about how James responded I could see that there was definitely a major strategy behind it. I see his thought process going something like this: “How can I get my 15 million subscribers to believe me and not Tati?”
James chose to respond after a week. If I had allegations like that against me and I knew I had not done anything wrong, I would post a response the next day, maybe even sooner. James Charles had to pick and choose what information would get his name in the clear and let me tell you, he did a good job at that. So that leads me to think well is he telling the truth?
I don’t think James made the script of that video. He probably had a lengthy meeting with his whole team who then made all the decisions for him. That’s the beauty of social media. I don’t think it has anything to do with who is telling the truth or not. I think it’s about who has their story the most put together. Once you have the more compelling and data filled story, that’s when people will believe you.
After keeping my thought process in mind, I changed my mind about believing James Charles. I don’t know what to believe or who to believe anymore when it comes to this matter. I’m starting not to care though. If you don’t like James Charles, don’t watch his video. You’re just putting more and more money into his bank account. And if we know anything about scandals, they just blow over after a while.